I knew Talking Avatars could increase conversion rates, but everything I had heard was more in the 44% ratio not 144%. This should motivate you to take the few minutes it takes to set up your own Sitepal Avatar. You get a Free Trial so what have you got to lose.
SitePal Avatar Proved a 144% Higher Conversion Rate
AB test by Anita Campbell, CEO of Small Business Trends
Small Business Trends is a site that uses a blog platform for articles of interest to the small business community. In September 2007, Ms. Campbell, CEO of Small Business Trends, decided to run an AB test using the SitePal avatar, to see if the avatar could be a tool to increase the sign up rate of the email newsletter on her site.
Using Google Optimizer to measure the test, 50% of the site visitors were shown the original version of the page without a SitePal character. The other were shown a page with Ms. Campbell’s SitePal speaking character, including a short recorded message in her own voice inviting them to subscribe to the newsletter.
 Version 1 – Original with her still picture |  Version 2 – Same page with her SitePal avatar |
In just a few days since the start, Ms. Campbell got more than double the sign-ups using the SitePal character, as without it. As time went, the gap became only wider. After 2 weeks, the conversion rate with SitePal character was 144% higher than the one without!
“The avatar focused the attention of visitors on the newsletter and was successful in convincing visitors to take the extra steps to subscribe. The SitePal avatar exceeded my expectations. The SitePal character is a powerful sales and marketing tool for a website. ”
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